The initial challenge was to produce a commercially viable temporary seating solution. The target market at the time - being students - meant that the chairs had to be made from a material that was very low cost and have minimal disposal impact - cardboard.
At first, Perfect Perch was simply seen as a cardboard chair. Today its seen as:
• An advertising space
• A bag
• An environmentally friendly trend
• A necessity product providing a point of rest (I'm sure you're sitting down right now) and more...
